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James Yeung – Dropshipvisuals – eCommerce Interview

How did you start your eCommerce business and what do you do?

Hello my fellow entrepreneurs! This is James Yeung and I run Dropshipvisuals, a video ad creative agency based in Singapore. After getting out of the military at the age of 22, I launched this business and got my start on fiverr, while working on my undergraduate degree.

What's your backstory

I grew up in an average-income household, with loving parents who work their ass off every day. Seeing them working tirelessly from 9 to 5 kept me thinking and brainstorming ideas on how I can be financially stable to give them the rest they deserve. To make extra cash, I was flipping branded goods, sneakers, shirts and selling them on carrousel all throughout my school days.

How did you start DropshipVisuals

I first got into the shopify space by creating my own shopify store. With an initial budget of a few thousand dollars, I started by selling paint by number kits.
The approach was bad as I didn’t have any substantial recurring income to fund for the business, and being the amateur that I was, facebook ads basically burned away my savings. Because I like to edit videos for fun, I had a knack for coming up with the video creatives for the business and that was when I decided to offer my video editing services to shopify store owners on facebook groups. The most important part of scaling and testing products on facebook is the creatives. You wouldn’t want to give Mr Zuck your hard earn money unless you’re super confident that the creatives are designed to convert. The problem with most store owners is, they lack the skills, time or creativity to come up with converting video ads. I saw this as a huge gap in the market and I doubled down on it. Got my start by growing a fiverr account and started promoting the heck out of it on facebook groups. As I got more loyal clients, I wanted to provide more value to them and that was when I started a video ad agency, Dropshipvisuals.

After creating over 2000+ video ads, what did you learn?

I’ve spent thousands of hours creating facebook video ads for shopify products just last year alone. Through trial and error, I came up with a simple facebook cold traffic video template that works the best for my clients. It’s pretty simple: always start off with an attention-grabbing scroll stopper scene followed by the pain point, how the product solves it, and social proof. You simply can’t go wrong with this! Let me show you an example of a successful video that generated thousands of profits for one of my clients, and break it down for you. PS: I Replaced the store logo with mine to protect the identity of my client’s store.

Scroll-stopper:

Always start off with the most attention grabbing/ absurd/ unique shot. In this case the product is marketed as an indestructible shoe while being stylish. Right from the first frame, it hooks the audience in by dropping a brick and a hammer to demonstrate how tough the shoe is.

Pain point:

Proceed with the target audience’s pain point. One important thing to watch out for is to abide by FB policies when creating the video; Do not address the user directly & avoid using ‘YOU’ or ‘YOUR’. So instead of a caption like “Are you at risk of work injuries?”, you can either present facts and numbers, or come up with something that is more passive and subtle; “Workplace injuries are a lot more common than you think” or “25,000 people from the US had a workplace injury in 2020”.

Close up of product:

Present the product and solution relevant to the pain point. I always have a close up shot of the product, preferably in high definition. Sometimes we do it from the top or from the side, it doesn’t matter.

Feature 1:

Feature 2:

Feature 3:

Social proof:

Best if there are video footage of people using the product and describing their experience with it. If not, a simple social proof section like this would work wonders, and encourage the customers to pull the trigger.

Call to action:

That’s my go-to video template that I use for cold traffic for my clients. One thing to take note is that I always bold and change the color of the important words within the captions. The harsh reality is no one comes to facebook to watch advertisements. The only way we can have someone stop and watch an ad is with an attention-grabbing scroll stopper. And that’s why this template works so well, the scroll stopper draws them in, the pain point resonates with them and the product presents itself as the solution, the goal is to make them want to buy on impulse. Lastly the social proof will give them the validation and confidence to pull the trigger.

What is your vision for DropshipVisuals?

We intend to be the best one-stop agency for video creatives in the shopify dropshipping space, at an affordable price. For now, providing the best value for our existing and future clients are the main priority. I strongly believe that as our clients scale the business of their dreams, they’ll need more creatives from us and we’ll grow along with them.

What are your biggest lessons learned in the past year?

The biggest lesson for me is the value of focusing and doubling down on what works. It’s easy to get distracted and there are so strategies for growth. The reality is that most businesses care too much about marketing, and not the product. What works for us has been to focus on the quality of the videos, and building a good relationship with our customers. Not only do we increase the LTV of each customer, they also promote us through word of mouth.

How did your mindset change over the year?

In Singapore, things are pretty straightforward, the path is laid down for majority of us, and the flow is typically: getting a diploma or A levels, then work towards a degree before heading into the work force. Years ago, I had no intention of starting a business, or making money online. Only until I read books (think and grow rich, rich dad, poor dad, the 4-hour work week) and watched videos on youtube about entrepreneurship that I knew about the possibilities out there. Eventually I became obsessed, and all I could think of is how to make money online. Of course, that’s not the way to go when starting a business, but it sure was a catalyst for me at the start. Now, instead of thinking of how can I double my monthly income, I think of how I can maximize my value output to the customers, how can I solve their problems, how can I build something long-term, etc. These are the thoughts that I think about nowadays.

Who did you follow to get your start?

I remember following and watching whatever Steve Tan puts out. If you do not know who they are, they’re the OG in the drophsipping space, putting out 7 to 8 figure month revenues for their stores. He was definitely the most influential in kick starting my hunger for “something more”, as he’s a Singaporean too and the fact that he’s so close to home, I knew that it’s possible.

What books have you read over the past year?

I try to read a book every month, but a few standout ones are* *Mindset, The Everything Store, Shoe Dog, and Principles. These books definitely shaped me and my journey and given me a clear perspective on business. I’m constantly looking to learn more so that list is always changing.

How do you see what you’ll be doing with Shopify and dropshipping in the future?

There are many people saying that shopify and dropshipping is dying. There’s one way to see if it’s dying out or not, and it’s by searching it on google trends.
You can see that while it did get a dip last year, it’s still trending for US.

The competition is getting steep and traditional ways to dropship is going to be tough. You’ll be competing with the big boys who got into the space earlier and they definitely up-ed their game. Now, you’ll need to think outside the box, be creative in how you market your product and services, and also provide the best customer experience.

As for me, I’ll still be here, constantly evolving with the community and helping our clients with their marketing creatives.

You can find James at www.dropshipvisuals.com or at https://www.fiverr.com/jamesvisuals/

Founder Stories Weekly.

We interview successful entrepreneurs and share the stories behind their success. In each story, we ask how they got started, how they grew, how they overcame obstacles, and any tips they’ll like to share

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