You may have questions, we try to answer them as best as possible here.

We bill according to the revenue that you generated over the past 30 days/past month reported on Shopify.

Magmachart is designed for the business owner who wants to know exactly what the numbers in her/his business are at any period of time. 

This is so that they know exactly what to do with that data to drive the business forward. (Insights tool)

Magmacharts is designed with extreme simplicity in mind – we strip down all the unnecessary fluff and information overload to focus on the numbers that matter. 

Money in, money out, profit and loss, exactly what to fix in your marketing to scale faster.

In this FAQ section, we hope to provide you everything you need to know. If there are some questions you may still have, feel free to raise it up in the support form below.

MagmaCharts is an analytics software that allows you to see 

The data is refreshed every time you change the date on the calendar on the top right section of your store.

You can add or change your Facebook accounts by heading to Data Integration and finding the Facebook Ad switch.

Simply select the accounts you want to add and you should be good to go!

We do not sell or share your data with anyone.

We have written an easy to understand data policy that you can read here.

If you have multiple ad accounts, you would have to upgrade to the PRO version.

For the tab audience:

The most profitable audience will be identified. 

Some ideas on what to do with this data is:

  • You can use this data and run more advertising spend towards these groups of people. Overtime the data may change according to seasons and it will be good for you to constantly check back to gain more insights into which are your most profitable customer segment. 
  • You can tailor your copywriting and messaging as you know these age/gender segments are your most profitable.

    For example, if you were selling a kitchen product and if you knew from the insights that your 29-45 female audience is the most profitable audience – your copywriting would probably be targeted towards mothers, making the messaging more potent and drop your cost per acquisition costs.

For more info about this, check out our blog section on our website here.

For the product audience:

This info will tell you which of your products are your best selling products. 

Some ideas on what to do with this data is:

  • It would be best to stock up more on these products.
  • If you are creating new products, you may want to create something similar to your bestsellers.
  • You want to be increasing your budgets on your best performing campaigns for these products.

For more info about this, check out our blog section on our website here.

For the collections audience:

This info will tell you which of your collections are your best selling collections. It would be best to stock up more on the products in these collections.

  • You want to be putting more of your advertising spend towards your more profitable collections.

For more info about this, check out our blog section on our website here.

For the customers audience:

This info will tell you which of your customers are spending the most money with you and have the largest lifetime customer spend. 

Some ideas on what to do with this data is:

  • You can export the list and email them through your email autoresponder and perhaps ask them for video customer reviews to put them into your product page or to run as ads.
  • Export your customer list into a CSV, earmark it as a VIP list and run targeted email marketing campaigns towards them.
  • Export your customer list into a CSV, upload to google/facebook/other ad platforms and create a lookalike audience of your customers.
  • Email them and ask them to become affiliates for your brand as you know they are already brand advocates and love your products.

For more info about this, check out our blog section on our website here.

For the locations audience:

This info will tell you which of your countries/cities have generated you the most revenue in the time period. 

Some ideas on what to do with this data is:

  • When you run your advertising campaigns you can specifically increase the advertising spend on these countries to make more sales.
  • You may also want to test out new products/offers in these markets.
  • Run special promotions for these locations.

For more info about this, check out our blog section on our website here.

From your own Shopify store:

Total revenue 
Number of orders
Shipping Charged 
Shipping Costs (If you uploaded manually, then from your CSV file)
Transaction fee
Taxes (If you input manually, then from data integration)
Net Sales/Total Revenue
Shopify Plan
Average Order value

Example Of Metrics Pulled From External sources: 

Marketing Spend (Total)
Facebook Ad Spend
Google Ad Spend
Facebook Purchase Conversion Value
Facebook Ads Attributed ROAS
Google Purchase Conversion Value
Google Ads Attributed ROAS

The income statement page is designed to be a 1-page breakdown of where your revenue and expenses are going to. It is designed to be incredibly easy so that you can easily see where your money is being eaten up and you can optimise for profit.

Cut the fat – cut your unnecessary expenses and tackle the areas which are taking up too much cash to operate.

If you see a % drop in Net sales, find out how to increase sales through your marketing.

If you see a % increase in your expenses, find out which areas require cost-cutting.

Overview tab:

The marketing analysis page is designed to be a 1-page breakdown of what your most profitable channels are and to give you a better understanding of how much your general CAC (cost to acquire a customer) is. 

It is broken down to facebook and instagram channels so that you know which are your most profitable channels.


The tables tab is really meant for your media buyer to get an overview of the general ROAS numbers of your store day by day. Because facebook and google attribution is not so good – this table is useful to see how your ad spend and ROAS numbers reported on facebook/google compare with your overall numbers on your store. 

This will give you also a sense of how your ad account behaves and whether increasing ad spend on 1 channel actually affects the overall revenue generated by your store.


The improvements tab gives you a high level, 1-look overview of exactly which pages are getting the most traction, the conversion rates and page speed load time of these pages. 

This is important because if you are looking to scale your store – you should try to be optimizing several aspects of your business that are un-related to your advertising – such as your page load speed, the content that you are showing your audience as well as the engagement of your audience with your content/brand.

Please turn on ‘ecommerce tracking enabled’ feature on google analytics. 

Please refer to this article for more info on how:


Facebook Ad/Google Ad account/Google analytics:

Sign into your facebook and google advertising accounts so that your marketing spend data can be pulled and displayed. Once you have signed in and selected your ad accounts, you can change them anytime.

COGS Value:

Your COGS (generally product costs) can be taken from 2 sources. 

Option 1 is to sync and take your product costs that you have input into Shopify. 

Option 2 is to give us an estimated % of your price to be a barometer for your COGS amount.

For example, if a product was $100 and the Estimated fixed COGS % was 10%, the app will estimate your COGS to be $10 and use it throughout the calculations.

Transaction Fees:

Transaction costs are fees taken by Shopify and payment providers from the order revenue. If you are NOT using the Shopify payment provider but using an alternative payment provider, you can manually input your fees into the page.

If an end customer uses Shopify Payments for checking out, then Shopify takes a %-fee and a fixed amount in USD based on the merchant’s Shopify plan. (This is something like 2.9% + $0.3)

If an end customer uses some other payment gateway, Shopify takes alternative %-fee based on the merchant’s Shopify plan. You can input this into the field.

Shipping costs:

Your shipping costs can either be taken manually from your input or it can be synced with Shopify.

Option 1: Sometimes you may have a CSV file with your tracking orders and associated shipping costs. You can manually input your order number and shipping costs (just copy and paste) and the app will automatically match your order numbers with the costs.

Option 2: If you do not want to manually input all of your rows, for example if you had a 1000 orders into the spreadsheet in option 1, you can just input your TOTAL costs for all your orders.

For example, if you had 1000 orders and you did not care for the shipping costs per individual item but you know the total shipping costs for example $400, you can just insert the $400 amount into the field and the app will automatically compute for you.

Option 3 [recommended]: If you have input your shipping order and costs into your Shopify store, you can do a 1-click sync with Shopify database.

Contact us

If you have any other questions, please us the chat feature in the bottom right side of your screen or fill in the form below. We will get back to you ASAP.


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