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How to use MagmaCharts to increase sales and profit?

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Magmachart is designed for the business owner who wants to know exactly what the numbers in her/his business are at any period of time.

This is so that they know exactly what to do with that data to drive the business forward. (Insights tool)

Magmacharts is designed with extreme simplicity in mind – we strip down all the unnecessary fluff and information overload to focus on the numbers that matter. 

Money in, money out, profit and loss, exactly what to fix in your marketing to scale faster.


[Insights tool]

There is a section in MagmaCharts called the insights tool – which provides you information on your most important conversion metrics. 

Please reference the tool when using this guide:

For the tab audience:

The most profitable audience will be identified. 

Some ideas on what to do with this data is:

  • You can use this data and run more advertising spend towards these groups of people. Overtime the data may change according to seasons and it will be good for you to constantly check back to gain more insights into which are your most profitable customer segment. 
  • You can tailor your copywriting and messaging as you know these age/gender segments are your most profitable.

    For example, if you were selling a kitchen product and if you knew from the insights that your 29-45 female audience is the most profitable audience – your copywriting would probably be targeted towards mothers, making the messaging more potent and drop your cost per acquisition costs.

 

For the product audience:

This info will tell you which of your products are your best selling products. 

Some ideas on what to do with this data is:

  • It would be best to stock up more on these products.
  • If you are creating new products, you may want to create something similar to your bestsellers.
  • You want to be increasing your budgets on your best performing campaigns for these products.

For the collections audience:

This info will tell you which of your collections are your best selling collections. It would be best to stock up more on the products in these collections.

  • You want to be putting more of your advertising spend towards your more profitable collections.

For more info about this, check out our blog section on our website here.

 

For the customers audience:

This info will tell you which of your customers are spending the most money with you and have the largest lifetime customer spend. 

Some ideas on what to do with this data is:

  • You can export the list and email them through your email autoresponder and perhaps ask them for video customer reviews to put them into your product page or to run as ads.
  • Export your customer list into a CSV, earmark it as a VIP list and run targeted email marketing campaigns towards them.
  • Export your customer list into a CSV, upload to google/facebook/other ad platforms and create a lookalike audience of your customers.
  • Email them and ask them to become affiliates for your brand as you know they are already brand advocates and love your products.

For more info about this, check out our blog section on our website here.

 

For the locations audience:

This info will tell you which of your countries/cities have generated you the most revenue in the time period. 

Some ideas on what to do with this data is:

  • When you run your advertising campaigns you can specifically increase the advertising spend on these countries to make more sales.
  • You may also want to test out new products/offers in these markets.
  • Run special promotions for these locations.

 

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